Social Media and Communications Specialist

Job Title: Social Media and Communications Specialist

Company: Jugal's

Location: Kolkata

Job Type: Full-time

About the Company:
Jugal's is a well-established and highly reputed company in the Mishti Sector. With a strong focus on quality and customer satisfaction, we have become a trusted brand among our customers. We are committed to providing innovative and exceptional range of Bengali Mishti. As we continue to expand our reach, we are seeking a talented Social Media and Communications Specialist to join our team and help us elevate our digital presence.

Job Description:
As a Social Media and Communications Specialist at Jugal's, you will play a crucial role in developing and implementing our digital communications strategy. You will be responsible for managing our social media platforms, creating engaging content, and executing digital media campaigns aligned with our organizational objectives. Additionally, you will monitor campaign performance, analyze metrics, and provide actionable insights to enhance our marketing efforts. You will also act as the key point of contact for all internal and external stakeholders related to marketing, public relations, and social media activities.

Responsibilities:
Develop and implement strategic digital communications platforms, including social media strategy and content calendars, website content management, and email marketing campaigns.
Lead and manage digital media campaigns aligned with organizational objectives, resulting in increased reach, engagement, and brand awareness.
Monitor campaign performance, identify improvement areas, and optimize budget allocation for maximum impact.
Analyze metrics and prepare monthly reports to enhance campaign effectiveness, identify growth opportunities, and recommend additional budget allocation if necessary.
Act as the primary contact person for all internal and external stakeholders related to marketing, public relations, and social media activities.
Utilize tools such as Canva and FB Business Suite to create visually appealing social media content that aligns with our brand identity.
Provide excellent customer service by promptly responding to inquiries, comments, and messages received through social media platforms.
Collaborate with cross-functional teams to ensure consistent brand messaging and alignment with overall marketing strategies.
Stay up to date with the latest digital marketing trends, social media best practices, and industry developments.
Utilize advanced Excel or other analytics tools to track and analyze social media and campaign performance.
Manage the company's website using Wix or other website management platforms, ensuring up-to-date content and seamless user experience.

Requirements:
Proven work experience as a Social Media and Communications Specialist or similar role.
Strong knowledge and experience in developing and implementing digital communications strategies across various platforms.
Proficiency in using Canva and FB Business Suite for content creation and social media management.
Good understanding of tools such as Later or Hootsuite is a plus.
Excellent customer service skills and the ability to engage effectively with online audiences.
Experience in stakeholder management and collaboration with cross-functional teams.
Advanced proficiency in Excel or other analytics tools to analyze and interpret social media data.
Working knowledge of Wix or other website management platforms.
Strong written and verbal communication skills with an eye for detail.
Bachelor's degree in Marketing, Communications, or a related field is preferred.

How to Apply: To apply for this position, please visit our website at [insert website link] and navigate to the Careers section. Submit your resume, a cover letter highlighting your relevant experience, and any samples or portfolio showcasing your work. Please use the subject line "Social Media and Communications Specialist Application - [Your Name]" in your application.

Note: Only shortlisted candidates will be contacted for an interview.
Jugal's is an equal opportunity employer committed to diversity and inclusion. We value and respect individuals' unique backgrounds, experiences, and perspectives. We encourage qualified individuals from all backgrounds to apply.